CRM from SAP Selected by Bayer Division, MaterialScience
Some latest news on SAP's CRM software packages getting selected by large companies. Read selected extracts-19 May 2008:
SAP (News - Alert) AG has announced that Bayer MaterialScience, a division of Bayer AG and a producer of plastics, has selected the latest version of the SAP Customer Relationship Management (SAP CRM) application, SAP CRM 2007.
The "simplicity of the user interface" and general value of an integrated business process platform were factors that led to the selection, Bayer MaterialScience officials say. The announcement was made at Sapphire 2008, SAP's customer conference in Berlin.
As part of an initiative to "modernize its technology landscape," Bayer officials say, Bayer MaterialScience is currently replacing outdated legacy systems with standardized software. The company will integrate the SAP CRM application into its existing SAP Business Suite family of business applications.
Currently, the software is being piloted in a three-month project, and will be rolled out to employees worldwide.
Kurt De Ruwe, CIO, Bayer MaterialScience, said after a roll out to approximately 2,500 users throughout the company "800 will access SAP CRM directly from their mobile devices."
The latest version of SAP CRM was launched in December 2007. Approximately 250 customers are currently using it, SAP officials say.
Earlier this month Ballance Agri-Nutrients, a New Zealand fertilizer manufacturer and distributor, selected SAP to provide enterprise applications to replace its legacy system. The deal includes SAP ERP, Supply Chain Management (SCM), and Customer Relationship Management (CRM)
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